Video is now the most powerful way to convey your message to the world.
Video is your most powerful marketing tool, no matter whether your business is big or small. But don’t just take our word for it, the Huffington Post reports that video has become the tool of choice for savvy marketers – and that was last year.
Video’s popularity can be explained by five compelling reasons. If you’re not already on board with video or using any video marketing tools, now’s the time.
Seeing is believing. There’s no substitute for seeing a product with your own eyes. Even if your landing pages, articles and social media postings are all tops, customers still want to see the product or service for themselves. Video shows sights, sounds and how your product or service works in context. As soon as customers can see it working, they’ll start convincing themselves they need it.
If a customer doesn’t understand your product, they won’t buy. Unfortunately, explaining some products in text alone can be difficult – especially if you have a new, innovative product. Often, the customer will need a visual to determine exactly what you’re selling.
Video keeps attention
Whenever you read, you skip to the good parts. Everyone does. Your customers scan your marketing content, and if something doesn’t grab attention, they click away. This isn’t a new concept.
The same eye tracking studies have established that video doesn’t suffer from this as much as text. If the first 10 seconds grabs attention, chances are you’ll be watching the next thirty seconds, too. Video makes us slow down and watch. And when customers slow down to consider your message, that message is more likely to sink in.
Video creates trust
It’s no secret that customers buy from people they like and trust. Your product might be the best invention since the supersonic bread slicer, but if people don’t trust you, you won’t make a sale.
The right video can create this trust. Some of the best videos are the business founder speaking one-to-one with the camera. When viewing such a video, customers get much more than in a text or ad. They get to see how the CEO conducts themselves, how they talk, and whether they’re genuine. These impressions can have a lasting impact in making the sale.
Video can ask for the sale
If you want to make a sale, you need to ask for it. And when you ask for the sale, you need to have a way of processing the payment. Talk to us about how we can let you process customer payments inside a video, wherever that video is being watched.
Robyn Lynn is based in Bali. She needed a promo video for her website so that potential clients where able to get a feel for her in ways that plain text can’t give.
We began the process with an initial meeting, brainstorming the look and feel of her video and what message that she wanted to convey.
The next step was a half day shoot, capturing and improvising on what we had previously discussed.
The video was edited, and after creating a few variations and adjustments, Robyn was happy.
Total cost $500 US
Moussa Diakite is a Sydney based musician who travelled to his hometown in Mali to record his solo Album.
He needed a promo video to give a glimpse of its flavour to international music publishers and distributors .
We collected all the raw video and created this little video.
Cost $500 US
Dancing Freedom is a US based organisation that was running its 1st Australian based training in Byron Bay.
We immersed ourselves into the training, in a non-invasive way, to provide a glimpse to future participants in what Dancing Freedom is about.
The 5 days shooting & 5 days of editing created this sample.
Cost $1500 US